Affiliate marketing can be a major source of main or additional income for you. This kind of marketing is not rocket science, but it does require some knowledge so that you don’t end up losing money or sales. This list of tips should put you “in the know” to become a successful affiliate marketer.
When writing copy for affiliate marketing advertising, be sure to clearly spell out the benefits of the product in your article. Don’t expect your readers to do the legwork for themselves based on your recommendation. Tell them directly why they should buy the item and they’re more likely to do it.
Although it’s a bad idea for an affiliate to act as if they’re totally in love with a product, since it turns the potential customer off, it is still wise to link to the company’s pre-sell product pitch. As long as you have read the pitch and find it to be tasteful, authoritative and relevant, you should send your traffic there.
Focus on the sell through, not just the number of clicks. Remember affiliate marketing is not about the number of page views, it’s about the number of people who follow through and buy. Just bringing someone to a page won’t make you any money so make sure the customer has a reason to want to buy what you are offering.
Merge affiliate links into your content for increased click-through rates. If you’re discussing a book you just finished and you loved, that will entice people to click through to purchase it for themselves. An article comparing tablets should have links to purchase each one on your affiliate’s website. The more natural the links seem, the more likely people are to click them.
Realize that traffic numbers really do matter. The more viewers get in front of your relevant, properly positioned, nicely-designed affiliate product links, the higher your potential success rate. Building lots of links is great, but you must keep working on bringing new readers to your site in other ways too, such as a Tribe. Check out Facebook’s Tribe Syndication Association.
Think about where you’re placing your affiliate ads on your site, and change location if you don’t think they’re getting the kind of click-through you’d been expecting. This will help because people might ignore ads if they’re at the right hand side of the page, but take notice if they’re at the top. The best way to discover this is to experiment with the layout.
Developing a healthy relationship with your affiliate is a great idea if you hope to be treated fairly. Look at it from the affiliate company’s point of view. They’re constantly running across people just trying to make quick buck. These guys tarnish their reputation with sleazy tactics. Be honest, supportive, and work to initiate conversations with people at the company.
A great way to generate more income through affiliate marketing is to create a newsletter that your readers can subscribe too. You can use the newsletter to promote your products and this will generate more traffic on your site. It will also make you seem more reputable which will allow visitors to trust you more.
If you already run your own business, becoming an affiliate marketer can be a great way to earn additional income. First, you should choose to market a product that is in line with the industry that your business is involved in. You can then subtly advertise the product to your clients through your already established business communication channels.
Reduce the number of affiliate ads on any given page on your website to increase your Google page rank. Google punishes sites that are covered in links to affiliate sites, so choose a few key places to insert your links and don’t go overboard. Less is always more when it comes to inundating your audience with advertising.
When you are building up your email list, give people lots of free information. Everyone is reluctant to give out their email address up front in exchange for information, even if it’s free. Give them a bunch up front, and because if you only use high-quality information, they will WANT to sign up on your email list.
Re-invest a proportion of the money you make into growing your business. Many business owners do not take a paycheck from their business for months or possibly even a few years. While this might not fit with your original plans, it will feed the business and allow it to grow, instead of starving it to death.
Work with multiple retailers from the same field. If your affiliates offer similar products, or items that will work well with each other, there is no reason not to maximize your potential by including more than one. Many affiliates will offer two or three retailers with multiple products for each site they have.
Don’t try to trick your customers. They will not trust you and will not come back to your site. Have advertisers that you have information about and know about their products. If you are peddling junk, no one will visit your site and no one will buy your own products either.
Building credibility is a great way to put forth the proper appearance as an affiliate. Make yourself known as someone who can be trusted and someone who is looking out for the best interests of others. Try to do reviews only for products you have personally used. Do whatever you can to honestly build your reputation and keep people buying from you.
Advertise your product in as many ways as you can. Making use of the Internet and social media is great, but look beyond that. Realize that many potential customers don’t use the Internet regularly, or at all, and may be more interested in a brochure or coupon. Think of all the different things you can do to attract a potential customer.
As you can see, there is a lot more to affiliate marketing than most people think. It requires a lot of work and patience, but it will be worth it in the end to help promote your business. By following the above tips, you are well on your way to more sales and bigger profits.